Focus on brand strength.docVIP

 PAGE \* MERGEFORMAT 9 Focus on brand strength In China, the “Financial is king, the number for the United States,” Management Thought for the mainstream market, many business owners for the brand in this important intangible assets, are often eager that the clumsy lines. Thinking in the financial driver mode, the enterprises for investment in brand building, not hesitating to go ahead, that is too much emphasis on financial returns, and thus missed the core competitiveness of brand equity and growth opportunities. After all, the goal is not to corporate management to control costs, but to actively create economic value. Interbrand released this year, China’s brand value in 2010 list, in addition to expectations for the markets, “promising Zheyi if the” demonstration effect, but also for domestic firms hoping to be touched executives, prompting them to management philosophy to their own view, introspection and reflection. Balance financial and non-financial indicators of the importance of management Operators of domestic enterprises of modern management tools for the understanding and practice, most are still stuck in the thinking of the leading financial data in. Even in an increasingly competitive market, a single financial dimension and master data has long been insufficient to explain the core competitiveness of enterprises Today, many managers are still be taken for non-financial indicators declined, or not worth the attitude of contempt. Of course, all this to the idea of financial indicators is not unique to Chinese entrepreneurs, the western countries of origin of modern management is no different. However, on the financial data does not help the operator to fully grasp the reality of enterprise development, the West early in the 20th century began to discuss .1951 50 years, the General Electric chief executive Ralph #8226; Ke Dingnuo (Ralph Cordiner, also this set up a special task force, General Electric would like to re-enact a more comprehensiv