For the Melatonin walking the road to open the effectiveness of prescription.docVIP

 PAGE \* MERGEFORMAT 9 For the ‘Melatonin’ walking the road to open the effectiveness of prescription Melatonin gift market in 2003 will be converted to the efficacy of the market, Liang Qiu approaching, I would like to Melatonin sales staff should now be stretched to hold your breath waiting for the autumn of health care products, gifts and down season has come, and I think Melatonin toward effectiveness of the road route is bound to face four major obstacles to large (in the I ‘a change in posture, let us again - Melatonin conversion marketing strategy planing analysis’ are discussed in a paper). Market Obstacles: gift market and the effectiveness of the market is very different, the gift market, it can be transformed into the effectiveness of the purchasing power of the purchasing power of the market itself is an uncertain issue, or even most people is that generally can not be converted, and I think at least it kinds of changes in purchasing power is not automatically happen, it needs to continue to invest the resources. Effect obstacles: Although the efficacy of Melatonin is said is good, but the gift market is characterized by ‘buyers do not, users do not buy’ to purchase and use of out of touch is bound to effect the purchase of a lack of interaction, Melatonin had an ‘if valid , could you tell 10 people, if valid, could you tell 100 people ‘of advertising films, but also belong to big productions, is to solve the gap between efficacy and purchase, the market effectiveness is not known, but I still continue to see Melatonin was to put ‘gifts only charge Melatonin’ ad film has. Price Obstacles: Melatonin national retail price maintenance is 68 yuan per bottle, a bottle of 10 days consumption, the average time per day for 6.8 yuan, Melatonin’s efficacy in improving sleep is the most prominent, but consumers should be from his own pocket, For most consumers, in order to improve sleep, spent 6.8 yuan per day, it is very expensive. Riding obstacles: ther