Focus on core values.docVIP

 PAGE \* MERGEFORMAT 4 Focus on core values This year in April, along with their later years, general manager of Zhuhai Jin Rui visit and inspect a Japanese listed companies ─ ─ OSG Corporation. This is a very large listed company, has 30 years of historical development. However, the company established three years after the business objectives are #165; 10,000,000,000, converted into yuan less than 1 billion yuan ─ ─ that is, the size of China, a medium-sized bar. However, surprising that, despite the company is very clear model of large-scale distribution and direct the pros and cons, that is, distributors can quickly scale, while the direct sales will need to pay great effort, fighting a very strong marketing team to use a pair of to develop a customer, and sales growth. But the company still has chosen a rather difficult and not easy to rapidly scale the direct sales model, the direct exploitation of the product can be sold incidentally with merchants, such as gas stations and gas companies. At first, I thought it may be related to the company faced competition in the environment. Under normal circumstances, due to the Chinese market is in a rapid growth phase, the rapid expansion of the market, many Chinese enterprises will choose a large-scale distribution patterns, in order to prompt big companies, thereby enhancing their ability to resist risks. The Japanese market is relatively mature, enterprise competition and more rational, choosing the direct model is that the companies were forced to helplessly choice. When asked about this issue, OSG Mr. Tang Chuangang chairman of the answer is: If you choose a large-scale distribution patterns, although they could do in a short time to firm size up, but my core competencies lie? Too easy to succeed, someone else can easily copy ... ... My first reaction was Mr. Tang Chuangang some pedantry, or is the market environment, China and Japan led to operating different thinking different. I thought, in China,