For the coming century industrial distributor.docVIP

 PAGE \* MERGEFORMAT 14 For the coming century industrial distributor The traditional industrial distributors are usually considered to be autonomous, small-scale fixed-oriented customers, but also the lack of specialized management. This view will soon be changed. And the ever-changing market characteristics associated with economic conditions have prompted some dealers are using new distribution methods. Distributors and manufacturers and other distributors, between the human resources, organizational structure and marketing strategy formulation and so there are inextricably linked, and new contacts are being made quantum leaps. Introduction For most people, ‘industrial distributors’ This word is a mystery. However, in marketing this field, a number of important role in not ‘mystery’ to speak of. The reason is simple, dealers are middlemen. They buy goods from producers to the hands, by providing a variety of related services, and then sold to organized customers. Including industrial, commercial and government consumers. Distributors for their products business ownership, while the agents and brokers did not, the two should not be confused. Distribution industry, dealers are usually quite small, and is their own decisions, with product expertise, market knowledge and experience in hospitality customers. However, these features play in key areas due to lack of management knowledge is sometimes limited, which is in the next few years will be given close attention. Industrial distributors can provide a variety of services. First of all, producers require dealers to have a higher market coverage, sales experience and level, and provide services in respect of product quality in order to gain more sales or lower unit costs. Second, the customers to buy the products dealers need to know the products, application knowledge and a variety of important services. Therefore, the dealer’s core capabilities include product sourcing, sales, hospitality customers and sell