From a marketing success stories to talk about off-season ideas.docVIP

 PAGE \* MERGEFORMAT 10 From a marketing success stories to talk about off-season ideas A business is a well-known beverage companies, products, selling the country, since 98 years, in key regional markets suffered the Northeast resistance, sales have been stagnant. 2000, A Company during the low season in the Northeast market, the first to drum up support in advance to start the winter market and strong sales in one fell swoop. For the Northeast market, selling cold drinks with two season: Summer (May -7 months), winter (December -2 months), late August, September, October, November sales into the off-season, in mid-November various manufacturers will begin to introduce new products, start the winter market. Relatively quiet off-season market, all manufacturers rely on selling the old products to maintain the cold chain and began practicing Internal Strength: First, start the winter to start new R amp;amp; D and market preparation; 2 is to hold a business training and dealer meetings; three competing plant is wait and see trends, opportunistic dispatched; 4 is to adjust the layout of business structure and distributors. Winter starts in accordance with past practice, all manufacturers are watching each other, to promote new products focused on the mid and late 11 listing. ‘Good deed goes unpunished’, as long as there is a factory pre-start the market, all manufacturers will have to siege, one after another new product to market, along with promotions, television advertising, POP and other promotional means to be dragged into the new product to promote World War vast ocean. Manufacturers are in this melee battle, each injury, the promotion did not achieve the desired effect. A company starts summing up the characteristics of the winter over the years, we found the time to promote the various manufacturers concentrated, pre-start of the manufacturers, but also just a few days, in the off-season, television media, the formation of gaps in high-altitude rally