From a single product Guoyi to the leading brands - Guoyi product how to sustain growth.docVIP

 PAGE \* MERGEFORMAT 19 From a single product Guoyi to the leading brands - Guoyi product how to sustain growth First chapter: Single items Guoyi and sustained growth in the significance of A single product Why Guoyi ‘I will make this product Guoyi! ‘This is a director of marketing for the boss vowed commitment. However, ‘product Guoyi’ is the ultimate marketing goals? Guoyi product companies Taurus products can become it? Guoyi product market growth there would be no room for it? Chinese medicine market, there are many Guoyi varieties, there are some products that had 500 million, and even the over one billion products are few and far between, if the eyes shift from China to the world, we find that there are many excellent multinational companies are operating near billions of dollars of products, such, ‘Guoyi’ was just the first step to success is the product. In fact, the Chinese pharmaceutical market there is a Das CIO, is the product Guoyi, but after it stagnated, unable to continue bigger and stronger, which is China’s current OTC pharmaceutical companies and generic drugs companies exist two major problems: Why is product sales to be off million, Guoyi how to continue to grow after. A single product Guoyi significance lies in what areas: 1, by 3 million large build up the image of products First, establish a corporate brand image Many companies are talking about brand image, brand communication, but if you do not have a perfect sales Guoyi products as support all of the brand image is the water without a forest without trees. Carrying a certain brand of products, both can be a great product can also be a group of products. Secondly to establish channels of brand image. Therefore, we should establish channels for its brand image, because the Chinese pharmaceutical companies too much homogenization of products, distribution channel members have sufficient selectivity, would selectively suppress the use of its manufacturers. Only you have a great