From all over the style that experiential marketing.docVIP

 PAGE \* MERGEFORMAT 12 From all over the style that experiential marketing I was in Beijing’s Imperial City to experience the culture they grew up. Everywhere the people are nurtured by the local culture grew up. This experience can not fish out a little, but if I go to another place to experience, that place should close my money, because the local culture is the cultural heritage of their ancestors left behind. Experience a variety of forms, one is a tourist-style experience, a vacation-style experience, we call it ‘travel’. Need to understand the experience from the concept From a marketing perspective, the process was to enjoy the psychological experience to meet the process. This process is worse than the service, because services are also products, while experience is a process in order to benefit from the results. Recently, the media hype a topic that a lot of the commercial houses of people who live on the first floor, and the property they want to close the elevator charges, the owners insisted that we do not take the elevator, why should close our lifts fees? Insisted that the property must be closed. This last matter was referred to the court. Media recruited an expert commentaries, experts also agree that we must be close. After I saw was a kind of can not tell the taste of the simple reason, these experts can be said that the arguments are ridiculous, they reason that you buy a house, when pooled together with the lift in this area have bought, so you have to to assume responsibility for repairs and maintenance. From an intuitive point of view, experts say it seems very reasonable, but a closer analysis of one of them will be able to see the problem. The first is the so-called experts, a conceptual confusion is the curing of products and services, the difference between products, real estate, and sharing everything is product, when this product is purchased after the enjoyment of the service users who, while the above said living in a layer of