From another angle sub.docVIP

 PAGE \* MERGEFORMAT 15 From another angle sub The face of complex market and fierce competition, many people are thinking, in the end how to effectively and avoid vicious competition and to break the deadlock? To open up a part of their own ‘green’? As a result, many people turned to look at ‘target market selection’. But the problem is that we in the end to further clarify the target market? Or to abandon the concept of segmentation, fuzzy face of all market? Marketing sector in China, there are two different voices have been affecting us: One is the ‘strategic marketing’ voices; the other one is ‘vague marketing’ voices. ‘Strategic Marketing’ to promote market segmentation, promotion of brand positioning and promote refinement of the marketing mix; and ‘fuzzy marketing’ has been on the rejection of the existing methods and tools that the Internet has changed the world, but also to subvert the traditional, we are entering a kinds of fuzzy era, market segmentation have been irrelevant. Debate continues ... ... Needs were more popular, or personalized? In fact, we discuss the target market choice, we must answer the question: the future market demand in the end showed what kind of trends? 70-80 years of the last century, Chinese society is in great transition, people’s lives less well-off, even the vast majority of people in poverty. At that time, many foreign companies to China to investigate, the results are very much disappointed, individual enterprises have also been to this conclusion: there is no prospect of the Chinese market. From a marketing point of view, that no matter which era of the basic industries are in a ‘Single Market’, people’s demand for commodities is almost no difference, not to mention the market segmentation. At that time many Chinese enterprises shouting ‘top-notch’, ‘quality is life’, ‘production and sales first in the country’ and other slogans is a typical marketing rules of that era, that is, everyone in terms of quality, pr