Franchising enhance core competitive value chain of software companies.docVIP

 PAGE \* MERGEFORMAT 7 Franchising enhance core competitive value chain of software companies Franchising as a business model imported from abroad, no, as traditional management consulting industry, demonstrated a serious lack of acclimatization, just a few years to firmly take root in our country, and in the market has shown strong demand for power and strong vitality. On the IT industry, Lenovo’s 11 brand shops, Tsinghua Tongfang franchise chain stores such as the rise of Lianbang software, compared to traditional sales channels, this new business model, so that flat sales channels shorten the product flow of intermediate links, thereby effectively products, technology, services, link up with the market closely. On the software development enterprise, the Henan Yuneng Information Technology Co., Ltd. (hereinafter referred to as Yuneng information) is the first time the franchise to introduce this model the software industry in this area. But how to make licensing and software industry to implement a seamless grafting, how to correctly handle the franchisee and the relationship between agents, general manager of Pendje This represents the essence of them. He said: ‘The essence of the so-called franchising for the company’s existing software products to provide a management, operations, technology, sales and service of three-dimensional display platform that allows providers agree to join the company’s brand, business model and operating philosophy and forming strategic partnerships, and ultimately achieve the scale of product operations. ‘Therefore, Yuneng information out of a’ single enterprise ‘and a small circle, looking to enhance the enterprise’s core competitiveness in the overall value chain careful management, and the franchisee, consumers melting as a whole, work together to build software companies inside the giant aircraft carrier. First, strengthen the building of corporate brand culture Strengthen the corporate brand and cultural constructio