Four categories of innovation law.docVIP

 PAGE \* MERGEFORMAT 5 Four categories of innovation law “Category innovation” is one of today’s hottest marketing terms, the correct category innovation, if successful, will be able to from the fierce market competition, exclusive sea of #8203;#8203;blue. However, the innovative achievements of the nutrition category although the fast lane, lemon beverages and other products and the rise of the brand, but also the emergence of a cool beer catechu, tot soda, tea, fruit juice full of music, a large number of innovation, but an instant silent products. What is the correct category innovation? Category innovation What is the secret? Create a new category, to do it thoroughly Create a new category, to do it thoroughly, refused to fluff and completely sever the connection with the original category, self-contained system. Coca-Cola syrup refreshing then to the name “Coke”, not “ syrup” this kind of sugar into a new class, is now one of the world’s most valuable brands. Shi Yuzhu create melatonin, melatonin join point is hawthorn, V Ling, oligosaccharides, etc., but no longer and fade melanocytes, the U.S. company of music Melatonin, on the contrary, after two years of hard work Wahaha launched the first domestic ease visual fatigue yogurt (yogurt is called crystal eyes, eye protection, but consumers feel neither fish nor fowl with yogurt, add them to resist the “medicine “yogurt. Made the seaweed snacks, called “seaweed.” Kind of thing on the mouth of one with to have exceptional taste, ever, wave, seaweed into this new representative of the health of small snacks, non-fried food industry on how to delicious headache, clubbing small brittle “effortless” to do with the process to make cookies, potato chips, fried to create a whole new generation of non-health food, many companies are still around the orange juice rack their brains, the farmer spring launch The water-soluble stylish C100, led to higher VC levels rise lemon drink. completely new class of inno