Four changes in furniture marketing.docVIP

 PAGE \* MERGEFORMAT 6 Four changes in furniture marketing 2013 was the busiest year for the furniture industry, companies are busy launching new products, dealers busy to carry out blasting promotions, sales staff constantly repeating the investment work. Enterprises should no new business would not know how to open up, Dealers do not seem to engage in blasting activities on sales, and sales staff, if not hire providers will not be able to reach the sales target. everyone is busy, all hoping to be assigned their own slice of the pie in this final feast inside. 2013 will soon be over, after a busy year, the marketing status of rational analysis of the furniture industry, in fact, has been a huge change. First, the marketing strategy, judging from personal experience to rely on the results of the data analysis. Many companies do marketing, strategic planning in the past, when most business owners and professional managers rely on personal experience to judge now suddenly find themselves often do not sell products promising he thought to lucrative market space, cut into the time they found it difficult to profit. was our success is not working yet? instead! The consumer is changing, and we have not adapted to come! In the past, the company offers what kind of products consumers buy what kind of products, so our product development strategy is not on the market, or selling on the market. Past our market position is, I was only the high-end product line into the market, or I was doing a mass product, sold only in tertiary markets, so our product positioning strategy, I am in the market, there should be what kind of profit margins. past, our management is the system of tubes So the way we manage institutional system is sound, emphasizing the results of these are right, in an era so that we get the progress and development of these and now is not the most appropriate, and perhaps in the future restrict our growth. Data era has arrived, our individual consumpt