Four characteristics of Chinese-style marketing.docVIP

 PAGE \* MERGEFORMAT 9 Four characteristics of Chinese-style marketing An enterprise that is brand, brand is the business In China, many social functions and departments do not sound, such as: finance, capital markets, such as high-end talents, etc., are not sound enough, China’s enterprises is not only businesses, but also help the Government to undertake a part of the social administrative duties. Chinese companies are not pure business, is a semi-socialized enterprises. First, China’s communications infrastructure are underdeveloped, and even in many places even the phone. This has led to dissemination of product information is difficult, but also a lack of sellers claim to confirm the reliability of mechanisms. Government’s oversight body can not product classification, when the product does not meet the demand, consumers can not find a compensation mechanism for protection. In this way, enterprises should build brand, establish a brand reputation cost is much higher than abroad. Particularly hard to establish a brand, therefore, first create a corporate brand, and then create a product brand, is a viable direction. The future, ‘corporate brand’ will be the most likely way to succeed in developing new brands, with the greater influence of science and technology, it is also less dependent on their own judgments on a single product. In almost all product areas, each brand must be a market structure in a vague search for distinctive features. In the highly competitive Chinese market, a huge power distributors and consumers focus on price, product innovation is not always susceptible to counterfeiting, is not popular. How can I get a different brand, and has been to maintain the same advantage? One way is to be part of the brand identity and corporate integration. Because the characteristics of companies that can differentiate the brand to bring results. Thus, in the Chinese market to build brand, must also engage in corporate branding: First, the corp