Four errors Mobile Marketing.docVIP

 PAGE \* MERGEFORMAT 8 Four errors Mobile Marketing Along with the reduction of the threshold of the mobile phone business, the rise of domestic mobile phone brands, some foreign brands of the sink, and some foreign brands of the large-scale counter-offensive, the mobile phone industry is full of a growing number of variables, which is destined to a crowded industry. However, looking back on the market today scenery unlimited number of mobile phone brands, are to varying degrees, seem caught in a month on the marketing errors. First, the brand known errors pursuit of the brand did not support a good product In the mobile phone industry, you Do not deify the effect of the brand, do not blind faith in the brand. Those who do phone brand, the light on the reputation, the majority are famous, but many big indeed, has been very difficult, the incessant loss. Mobile phone industry is an industry leading product, there is no good product as a support, no matter how powerful the brand is also difficult to establish their brand barriers, it is difficult to maintain its competitive edge. Therefore, this is also to new entrants left a lot of opportunities, so there are NOKIA, Samsung, and domestic brands TCL, Amoi, etc. latecomers home on it is not hard to understand then MOTO, Ericsson’s decline and Haier and other Chinese-made mobile phone pre-slump. Of course, this does not mean that mobile phones do not need to do brand, brand mobile phone industry is an integrated system of the light there is brand recognition is far from enough. For each product based on a built up accumulation of consumer trust and confidence, so that the brand establish a good reputation is the most important. For example Nokia has always been based on ‘technology to people-oriented’ concept advocated by its brand philosophy of science and technology, while the brand concept of integration into a product to each. 2, the product of misunderstanding heavy product development and neglects the