Four factors superimposed pressure start to 2011 air-conditioning.docVIP

 PAGE \* MERGEFORMAT 4 Four factors superimposed pressure start to 2011 air-conditioning Frozen hot the year 2010, indicates that the industry generally expect a good harvest after the year into implementation, the industry is full of optimism on the market. Meanwhile, some manufacturers have been drafted in the cold year 2011, the expected increase plan, ready to chase the momentum achieve greater market share. However, I think, can not only see the benefit of the promotion, to the neglect of unfavorable factors. In fact, the domestic air conditioner market in 2011, the cold will face the superposition of four layers of negative factors, the development pressure is not small. Cyclical market pressures down No matter which industry will have a certain periodicity. Read the history of the domestic air conditioner industry is not difficult to find, although the market has been rising in the channel, but will encounter once every 2-3 years is slowing down or years, in recent years has accelerated this trend of frequency. Since 2000, the market, the 2000-2004 period is a continuous growth cycle, a decline occurred in 2005, 2006-2007 This is a two-year growth cycle, from 2008 to 2009 by the financial crisis effect, there has been a rare decline for two consecutive years, 2010 in accordance with the present statistics is definitely a growth market, its growth rate will not necessarily be small. This is mainly due to government policies to stimulate domestic demand driven. But one thing is clear, the market access to the stable period of development, the industry will not have several years of growth or decline. In accordance with the laws of the market cycle, trend growth in achieving the year 2010, the 2011 will drop probability be increased. Psychological pressure caused by tightening Since the 2008 financial crisis, the Government has introduced a number of policies to stimulate domestic demand. December 2008, “home appliances” in the whole countr