Four Chinese liquor packaging trends.docVIP

 PAGE \* MERGEFORMAT 5 Four Chinese liquor packaging trends A leather goods sales, liquor sales in China is still a basic starting point. In the modern business world, product packaging not only become one of the most important recognition elements, but also a brand culture and an important carrier of consumer experience. The future, elements of competition, new products, packaging, brand culture and represented value system will be more and more attention to consumers. Three Chinese liquor packaging process Liquor industry for 30 years rapid development, and prosperity for the liquor packaging Fertile cultivated soil. Product packaging is the first productivity, white wine as a special fast consumer goods, the packaging on the one hand to comply with FMCG fast turnover of specific principles On the one hand carrying thousands of drinking culture, one must also adapt to industry-specific marketing investment model, therefore, the development of packaged liquor as we present the unique side, as we need to seriously address the topic, but also in liquor industry enterprises and businesses must understand the marketing elements. First, liquor packaging development of the first course - “Simple Times” As with all of the industry, liquor packaging development as inseparable from economic, political, cultural and other social environment of tremendous impact. The early eighties, the era of planned economy under the pent-up demand distribution system is excited, the market economy to promote people’s lives towards a bright colorful world, the state-owned enterprises under the system of liquor ushered in the first round of the growth wave. Just entered New Age people did not seem too concerned about the packaging material surface, because the material itself is already far beyond the attractive packaging, people are more concerned about quality wine, the last century, seventy to eighty years in the third to fifth session of the famous wine selection that i