Four changes in lighting companies to gain competitive winning situation.docVIP

 PAGE \* MERGEFORMAT 7 Four changes in lighting companies to gain competitive winning situation Into a ‘world lights are’ reputation Zhongshan Guzhen, discovered that many manufacturers to further increase the store size, decor and display a more magnificent and publicity banners and billboards increasing the number of ... ..., it seems ‘pre-shop factory’ of the marketing and business model is still a bright and prosperity, however, with some companies coming into contact with and understanding and found that the proportion of false prosperity, enormous chandeliers made a top business official said: ‘do the past 20 years, crystal lamp, with annual sales of more than 3000 million, has only been there for several years virtually no growth business, not only that, such a good crystal lamps, prices do not increase, the profit is low; dealer but added that hundreds of each batch of replacement with a number of the loss of loyalty is also low, walking alone is quite common. Itself is deeply inadequate, and have always wanted to find a professional manager is not found. ‘ Indeed, see the company’s products more than style, good quality, peer-one asked, basically do not know the brand, not many. In recent years, a little south of the town through Pericom lighting business planning advisory services and business contacts with many lighting and found that the crystal lamp, such as business conditions in the town is indeed a lot. Through years of research and industry service, I think that Chinese enterprises should completely change the lighting must achieve the four major changes in the status quo before they gain a competitive advantage and win City: First, to achieve a fundamental change in operational concepts: variable shopkeeper as a peddler, take the initiative and control of the market competition in the initiative to seize their own destiny Most companies started with the lighting by making the first pot of gold is the ‘pre-shop in a factory’ business and m