For the brain but also for weapons - a well-type medium and small pharmaceutical companies marketing strategy and direction for a breakthrough.docVIP

 PAGE \* MERGEFORMAT 12 For the brain but also for weapons - a well-type medium and small pharmaceutical companies marketing strategy and direction for a breakthrough This said, small and medium sized pharmaceutical company, is a well-oriented enterprises, they are experiencing growing pains. These companies may have one or two hands, a good product, or has an advantage in certain aspects, resources, or because earlier with the ‘tabloid’, ‘media hype’, ‘free treatment’ or ‘Conference Marketing’, ‘Marketing Specialist’ Amoy some gold, but now, operators are increasingly clear, ‘busy, that is, do not make money’, operating on the wall seems to play into the devil. Further observed that I do not know since when the original business survival policy environment, market environment has undergone great changes, summed up in one: more and more stringent regulation, competition more and more refined, increasingly expensive, the price getting lower and lower immune system getting stronger confidence is getting worse, more and more ineffective tactic, profits less and less. Maintain market position has been a very tough, and then to a higher level is even harder. SMEs seem to have sniffed out the industry as the great integration of acquisitions and eliminated from the atmosphere. ‘Aging products + simple ad salesman policies Merchants’ and traditional, guerrilla-style, shallow market operation system and ‘sub-site, the next task, grasping money’ and extensive marketing and management mode, no longer meet and meet the new market environment needs. More and more enterprises are faced with an increasing number of marketing challenges, many of the past, been enshrined as an effective weapon in the marketing model of the gradual failure of the past, those who sustain the business advantages of strength, is now quickly dissipate. In such an environment, there is no kind of advantage can never survive, there is no one company can peace of mind rest on its laurels. Enterpr