For the Asahi brand reputation in the short term the possibility of repair is only one word- hard!.docVIP

 PAGE \* MERGEFORMAT 10 For the Asahi brand reputation in the short term the possibility of repair is only one word: ‘hard’! This time, Asahi beer was finally fully appreciate the commercial politics of the bitter fruit of its headquarters in a high-performance ‘patriotic spirit’ of the initiative, making Asahi beer in its biggest market in Asia, met with an unprecedented crisis. Speaking of Asahi beer business in China, if they use ‘Mensheng lot of money’ to describe this sentence, I think is the most appropriate economical. Since 1994, Asahi Breweries entered the Chinese market since its way through various forms of intervention, Hangzhou, Jiaxing, Quanzhou, Yantai and Beijing several beer companies involved in the implementation of the capital, in the silence the successful implementation of its own the layout of strategy for the Chinese market. Ten years passed and, by virtue of the same cheap beer with the Chinese strategy, Asahi beer in the Chinese market has been successfully rob a place, as of 2004, the Asahi beer sales in the Chinese market has reached 1.33 million cases. From the Asahi Beer has always been ‘silently’ style, we can for the next one conclusion, that is a low-key! Low-key! Another low-key! But now, the Asahi was no longer a low-key does not go on. In this revision of history textbooks the Japanese right-wing events, always known as a low-key Asahi has played a rather ‘high profile’ role. According to relevant sources indicated that it is Asahi Breweries, Mitsubishi Heavy Industries, and many other large companies tend to attempt to codify the right-wing will provide sufficient funding, which exacerbates the Japanese Society for History Textbook Reform would have been maintained. More seriously, the Asahi Beer Honorary Consultant in the compilation of high-Germany will be reported in the ‘history’ still openly stated that: ‘The politicians do not visit the Yasukuni Shrine, there is no power qualifications. ‘‘ A ripple ‘, despite the