Franchising- a new brand to stand out-.docVIP

 PAGE \* MERGEFORMAT 6 Franchising: a new brand to stand out? Every year, tens of thousands of domestic franchise brand new registration operation, but because of the constraints of the mode of operation and competition fierce, effective survival of the brand is not easy, the new franchise brands, in the absence of a large potential capital case of pulling ads How to stand out in the competition it fast? First, the reasonable layout of the market model Market model established licensed brands and products of different kind of enterprise, franchise industry, the market model should not be confined to one area, but in a different layout of the city market, licensed brands only have the ability of different regional markets, can be called with expand the eligibility of the national market. Chartered Building Company will be placed in the market model in which the city is a misunderstanding, is a national franchise stores to do business operations, local consumer culture and consumption have different ideas can be copied in addition to the decoration, the operating results and not marketing to do the same, where the headquarters of franchise brands for familiar reasons, tend to be relatively easy to operate, but once to the strange effect of the market will be greatly reduced, which is the number of licensed brands in the base camp worked well in other cities to join the business survival rate of very low market reasons. Therefore, the market model franchise brands operating in different regions must be integrated. Second, effective store operations experience Want to franchise, you must first developed as a model franchise of more than three pilot projects, whether they have a real store operator is also licensed brands misappropriating the difference with non-misappropriating one store operation process, the headquarters will be designed for in the actual operation mode of the problems arising from practical solutions, the franchise’s Invoicing, help