Franchisor and franchisees - the story of the farmer and the snake-.docVIP

 PAGE \* MERGEFORMAT 7 Franchisor and franchisees - the story of the farmer and the snake? Chain industry in China, stirring hurricanes, many enterprises in the chain of the process of rapid growth, in this process, one scene of joys and sorrows of the story is being played, let us think of ‘the story of the farmer and the snake’. When farmers use their own warm the frozen body of a snake, a snake bites a farmer but a ruthless. Worthy of note is that snake not wrong, the wrong is the farmer. He should be on the warm grass where the snake or the sun and let it in their own familiar environment to survive, farmers Although well-intentioned, but it will be the snake into a strange environment, it not only lost their freedom, even there is no survival and development of space, out of instinct that it bites a farmer. Franchisor and franchisees is the relationship between the farmer and the snake? Of course not! Franchise to rely on the forces of expanding their own headquarters, the headquarters through franchisees to obtain more benefits, this is not ‘warm blood’ relationship management structure, and sometimes very easily lead to betrayal and hostility, because the franchisor will join a number of constraints Shop lose their free space, it will in its own strength to strength, while gradually breaking away from the shackles of the headquarters. However, do not tell is not a very good franchise chain of the situation, it is in the chain plays an irreplaceable role, the key is how to grasp. The following three ways to refer briefly to a franchise operation and management of basic principles. First, choose a good partner. The problem is too simple, but it is necessary emphasis. As the saying goes: out of a hair’s breadth, Miao of thousands of miles. If we and partners, there are too many differences, a common cause will not be able to continue to develop, or even repetition of ‘the story of the farmer and the snake’. We must note that our partners have a similar