Free Gifts- Beware of mismatch Yuanyang.docVIP

 PAGE \* MERGEFORMAT 8 Free Gifts: Beware of mismatch Yuanyang Red wine with moon cakes Summer will do, hotel restaurants, shopping malls and even supermarkets, shops are beginning to promotional cakes. Yi Rong standing in a department store’s counter, hesitant forward to the pick which one to their mentor-F University, a professor of the Department of Marketing From EMKT.. This time she wanted to visit a professor, not only because of feelings of respect for teachers, but also because she is facing a major decision at work, hoping to hear a professor’s views. Today’s Yi Rong Ming-sheng, jewelry has been with the company is mainly responsible for marketing. Ming-sheng, jewelry since the date of its predecessor companies have decades of operating history and higher visibility in the southern provinces. The company’s next goal is to establish a nationwide high-end brand image for the Veronica to seize the jewelry industry, high-end market. But how kind of marketing through appropriate means to achieve this aim? Although advertising is a great magic weapon, but Yi Rong always felt in the cost of nationwide advertising campaign is too large, but also difficult to ensure that this information can reach the target customer base. Calculations for a long time, she thought of finding a well-known high-end brands and engage in promotional gifts, to borrow the image of well-known brand has been established to expand the visibility and reputation Veronica. Yi-rong side of the selection of the moon cakes, moon cakes while carefully all kinds of promotional activities. Out of a habit, she was secretly judge the heart of the mall, POP Advertising, Display Standees, product promotional specialty packaging and personnel. Where ‘to buy a box of Huarong mooncake gift sets, gift Boxitanuo brand of red wine a’ activities so that she stopped in her tracks. ‘Moon cakes with red wine, so good with Dao Hai. ‘Yi Rong said to myself,’ just do not know the cost, wine gifts, Boxitanuo