Franchising industry- the independent stores do a good job marketing plan!.docVIP

 PAGE \* MERGEFORMAT 6 Franchising industry: the independent stores do a good job marketing plan! Many of franchising as a model terminal stores selling products businesses, there is a very perplexing problem is the one hand, investment companies trying to shop in the market to form a scale advantages, on the other shops have been open for business, its single-store’s profitability a very low level, and some even in the break-even line, and enterprises to join the marketing plan to provide support, were all the national uniform standards, that regardless of where the store, regardless of how the morphology of stores, businesses only for the payment of a franchise a unified national franchise marketing program to use, as appropriate does not apply to different regions of the shop are not ignored, some enterprises simply Distribution Quedui franchise business is only responsible for turning a blind eye, resulting in profitable franchise low levels of disgruntled franchise , turned against him, but also makes the current franchising business investment more difficult. Franchise manufacturers Misunderstanding 1), promotions as a marketing program I have found that franchise to do business as a franchise marketing programs, promotional programs will generally be treated as a marketing program, we can see a lot of business investment intentions, when merchants display is to join what will be provided after the company promotional materials, to carry out what promotions activities, doing what the product discounts to pull popular, but does not know, marketing programs and promotional programs are worlds apart, marketing done to promote the work of the entire store, promotion, marketing is only a small element. 2), marketing ideas to develop, irrespective of region Most of the enterprises of the planning department in the development of marketing programs, are usually found from the Internet some of the same industry in the planning program, designed to sort out