Franchising Industry - the three major crux of the problem how breaking up-.docVIP

 PAGE \* MERGEFORMAT 10 Franchising Industry - the three major crux of the problem how breaking up? Eventful 2008, leaving far too much stigma, linger into 2009, in order to promote employment, entrepreneurship, the state issued a series of practical initiatives, by all reason, which for the franchising industry and to that is certainly a big positive, franchising industry, not only does not feel the slightest warmth, but also hard struggle. This is two or three years ago, is booming scene to differ materially, in such a favorable market environment, the franchising industry, why it seemed so dispirited? In addition to the financial crisis environment, investors are generally cautious as to whether franchisees also need to collectively reflect on it? Franchising is now being considered more of a business how to protect themselves by contracting front, strengthening marketing, to ride out the storm, but from the author engaged in the industry for many years franchising experience, the rest palliative therapy, can not be to solve the immediate problem, but not long-term foothold. Now the first thing we need to do to carry out a very good reflection, the crux of franchisees, where? Maximize profits, ruined future Profit maximization is the business goals, rather than the purpose of doing business, but the profit-maximizing Querang join our chain lost its way, leading enterprises in the development, management principles, marketing strategies and so blind pursuit of profit maximization, neglect the fundamental purpose of business we do, and some even ruin the future. Many enterprises to business goals and business purposes, as a mixed group, mistakenly regard as a firm’s strategic business objectives, while the business strategy pursued by the enterprise for sustainable development, pursuing the maximization of interests. In other words we should not only seek short-term profit goals, but also take into account their long-term interests, which alone could everg