From another angle foreign brands.docVIP

 PAGE \* MERGEFORMAT 10 From another angle foreign brands Today, China’s big cities, people, sitting, eating McDonald’s hamburgers, drinking Coca-Cola, and use Kodak film to record this beautiful time, is already a very common thing. A lot of concern for the fate of the people with lofty ideals, however, deeply concerned, they wondered, how to beat foreign brands, to revitalize national industry. Sobering reality when the Coca-Cola, McDonald’s and Kodak in the ‘Fortune ‘500 strong a place in time, our national brands is still weak. In fact, from another point of view, many foreign brands to seize our market, it has also brought us many, many ... ... stimulate growth in related industry’’Coca-Cola ‘in China, of course profitable,’ Coca-Cola China Limited, Vice CEO Lu Bingsong this outspoken. According to Mr Lo briefing, Chinese companies have ranked No. 7 in the global market place, and the first five are full of confidence. From another perspective, the Coca-Cola Company has invested in China, 23 bottling plants; Coca-Cola products have achieved 98% of domestic production; the annual payment of the tax more than 30 billion yuan; each year in China to buy 70 Yi Chinese Yuan Renminbi of raw materials, scale of operation led to the packaging, transportation, refrigeration industry and other related industries. State Light Industry Bureau in 1993, with Coca-Cola has established goals to jointly develop Chinese brands, has developed a ‘sharp’ carbonate series and ‘Heaven and Earth’ series of non-carbonated brands, varieties are soft drinks, tea drinks, fruit juice, etc., this new brand only In 1998, within one year growth rate of 10 times, and each 50% by domestic and foreign shares held by Tianjin America Beverage Co., Ltd. trademark. In other words, Coca-Cola funds ‘settlement’ in China, technology transfer in China, but also for the creation of a new China well-known trademarks. Of the State Council Development Research Center, Senior Fellow, Mr. Ji Chongwei tha