From American and not see a low green kitchen industry cycle.docVIP

 PAGE \* MERGEFORMAT 7 From American and not see a low green kitchen industry cycle The so-called “integrated kitchen,” “green kitchen” or “integrated environmental protection kitchen” is a range hood, disinfecting cabinet, storage box, gas stove as one of the new kitchen appliances, according to “American and Zhejiang,” said early in 2003 October they put this product into the market. While such products on the market so far unknown, but as the industry founders of the “American and” is recognized in the industry or the “boss”, but over the past decade environmental foci this product in China, 410 million households, and did not form a consumer trend, the industry “boss” has not been able to become a true industry pioneer and market supremacy. Although the “catch up” is the ironclad law of historical development, but early in the development of an industry, there are many fast big mover of the opportunity to have the first look at this is the first mover strategy and market manipulator of large capacity. I believe that “American and” painstaking efforts in recent years many mistakes, these mistakes also represents the industry today, the phenomenon of environmental foci. First, ignore .2003 market education is the “American and” the green kitchen to market the first time, but “American and” no one in the first time in a big way to promote environmental awareness of environmental protection where the kitchen, but take a businessman to do business methods on the market products and look for agents, “American and” vote on the CCTV advertising is also a period of near things, but also symbolic run CCTV advertising in other media has always been difficult to see “American and” figure. more fatal, the “American and” advertising is the ego, not in the wake of consumer health awareness, but also failed to show his products and the environmental performance of the traditional differences in range hood, making consumers even chance encounter in the CCTV program “Am