From channel management to regional management breakthrough - the integration of resources.docVIP

 PAGE \* MERGEFORMAT 14 From channel management to regional management breakthrough - the integration of resources 1, the first half of the completion of the task targets and accounted for 1-6 the first half of the month I managed to store building materials 9 stores, high-end European-style hood T398, TF05, TF01 Smoke total sales accounted for 8%, 7%, 9%, respectively, accounting for sales of the amount of hood of 12%, 10%, 12%, TA6II TAIII accounted for 22% of the total sales volume, accounting for 21% of the amount of sales; Chinese-style hood MD85, MD03 total sales accounted for Hood 8% and 6% of the total sales amount of 7 %, 6%; European-style hood average price of 2701, Chinese average price of 1629, consolidated average price 2272. cooker areas: 88 series accounting for 34% of total sales cooker and sales of 44%. One supporting argument combinations, and the best in turn are: T398 88A TF01 88D TF01 G6 MD03 98K3 The above, can be seen from the data accounted for a higher sales volume Hood TA6II TAIII a direct impact on the sales of high-TF series of proportion, Chinese M335 selling more high-end MD03 and MD85 lead directly to the accounting, sales structure there a need to improve. Stove 88 series accounting for a higher building materials has become the main channel for pushing products. Second, market structure analysis (refinement to the stores \ brands) 1) channels and Area pattern analysis 1. Channels to store pattern analysis Through the first half of 2007 the company’s adjustment, building materials channel gradually and Dazhong, Suning to become a sales department. Solely from material sources, the first half of the basic operating well, completing 51 sales tasks. As in the first half focused on home systems, and the operation of a more flexible, so that output from the data reflect mainly concentrated in the homeland system and some key building materials stores. Chuang and octagonal tube which stores sales rose more obvious, and accou