From diagnosis to start the implementation of CRM.docVIP

 PAGE \* MERGEFORMAT 3 From diagnosis to start the implementation of CRM Deloitte Consulting Customer Relationship Management is important and the most powerful one of the consulting business. From 1998 it has been successfully implemented more than five hundred cases, many of them HP, Merrill Lynch, Whirlpool, GM and other world famous enterprises, such as has repeatedly been GIGA an independent assessment of institutions as the most powerful advisory body. In 2001, the enterprise application of Internet technology should be the hottest point of CRM (customer relationship management), let us through this group of topics, a comprehensive look at CRM. ■ Where to start: implementation of CRM from diagnosis to start ■ how to achieve: CRM’s three levels and four-cycle ■ CRM and business strategy: to read CRM, and then think about business strategy ■ Industry program in different ways: who is using CRM? (CRM Industry Solutions) ■ Where is the core: a data warehouse to play a useful role in CRM ■ implementation experience: CRM project implementation, the four issues Variety of commodities, the intensity of competition has given customers more options, they need more personalized service, the corporate chiefs have complained that the increasingly high demands of customers, loss of customers faster. Customer Relationship Management (Customer Relationship Management, abbreviated CRM) is in this context concerned. Can be said that CRM is used to improve the relationship between customer and company value of a journey, and its success meant that companies are more valuable to customers, the Company’s customers are more valuable. The proposal is a change in CRM. For enterprises, customers first contact with the enterprises are business to understand each customer’s a chance. Through continuous accumulation of more and more corporate customers to master knowledge and understanding of customer needs more effectively. The direction of business development of ne