From Good to Great- Henan rise of the brand marketing group.docVIP

 PAGE \* MERGEFORMAT 13 From Good to Great: Henan rise of the brand marketing group First to participate in the forum delegates say hello to all, five years ago to leave, today I am particularly excited to come back. Today, I share with you a theme from good to great, Henan and the rise of the brand marketing group discussion. I was the first brand to use in the Central Plains, I was changed I am still held in Henan, on the outside, when I talked about the Central Plains, people may not be in Henan, Henan, when people talk about may not be not to you as the Central Plains. The first thing we look at the market now, especially the Chinese market, is creating a brilliant Henan brand group, I probably cite a number of relatively good performance. There may also be some very good, I did not set out that, as the Henan people I see these brands, I am very proud, I am also concerned about the initiative of a friend in Henan applause for these brands. Really, they done very good, but we have seen one of my title, from good to great, that we may be back in the good there are some problems, large or small, we compare. We take a look at the brand group in China’s Henan industry comparison, the status of contrast, the market performance comparison, I made a very different type of contrast is in contrast to Shaolin Temple and Huangshan, in my eyes, Henan Shaolin Temple is also the brand awareness is very high and social benefits is very high, there is no one place in China, the Shaolin Temple can be comparable to, but we all know, it’s very poor economic benefits, while another place, Mount Huangshan in tourism industry development, in particular on the economic development better than we many areas. Another one is the Shineway Group, when it comes Shuanghui really hated love, and why? In people’s minds I can do a survey, we circumvent the Wahaha and Wuliangye, and Shuanghui comparison, we think that larger, more cattle? Because I feel inside, or I have contacted many