From Edison Yan Zhao door look at medicine advocate the choice of health care products.docVIP

 PAGE \* MERGEFORMAT 4 From Edison ‘Yan Zhao door’ look at medicine advocate the choice of health care products Recently the Edison ‘Yan Zhao door’ event traumatic is the uproar is, indeed, letting these stars ‘fire’ of a certain brand of endorsement is also followed by ‘household’, and have already come into action, or off the air or dissolution of endorsement contracts, but in the public mind is the extra points or less points, they probably know what the brand manufacturers bar. Recently, by the ‘Chinese Medicine Economic News’ invitation write a story about how medicine and health products company spokesperson Select an article, in this, the author (Beijing Beat Albert Pharmaceutical Marketing Training Ltd chairman, medicine trainer Yuefeng) will be original content and medical community elites to share my point of view. In medicine, health products industry, celebrity product endorsement is not uncommon, from the 80’s Lee tacit endorsement ‘39 Wei-tai’, to the Tang, Xie Xiaodong endorsement ‘of infertility hospitals’;郭德纲 endorsement ‘Pai Camellia oleifera’; Wen Qing Introduction ‘Eye Nanny’; Zhao Benshan endorsement ‘ant force God’, to 2007 pairs of celebrity endorsements product advertising legislation, celebrity endorsements on the dispute in the industry is evident, even shaken China’s credit system. By endorsement of the products, should be the most lethal in the first few ‘unexpected events’ impact, and spokesmen for the image of damaged materials is one of them, so medicine, health care products companies to choose its representatives should do the following when things: First of all, advocates do not necessarily choose artists who, in a broader range of entirely, due to modern means of communication, more and more to become a celebrity is not performing the monopoly, not to mention the past few years is also the performing arts sector, troubled times, as a medicine, health care products for the property itself, not through idolatry come to mov