From each city said city marketing.docVIP

 PAGE \* MERGEFORMAT 7 From each city said city marketing Walking the city more, feeling more also. Many cities are doing marketing, there are a lot of people doing urban culture. Small cities to imitate big cities, big cities to imitate Beijing, Shanghai, and in fact very unnecessary. Many people do not link the city marketing seriously, do not understand marketing, but simply to do a city concept, and 90 years on, as a selling point with the press speculation, with ideas for an alternative marketing. Cities are personalized products In fact, city is also a product, but it carries not only the recognition of the times, but also carry the history and future identity. Cities must be literate, there is a certain cultural history, the new city needs to have modern culture, the old city have a history and culture, its value is not the same expression. You can not put things into a historical and modern, it’s like leaving a new layer of ancient furniture, paint brush, as there will not actually change the fundamentals. Because of the history, the value of the product will be greater, as the same as antiques. We are now doing city marketing, in fact, is to take the city to sell this product out, if the city can not sell to illustrate the concept and characteristics of the city did not. If you do not make the image come to sell, then that value is gone. At present, many cities spend money on doing the construction, in fact, is selling itself. If we can attract investment, it means he was selling well, the city sold out. We have done everything to do something in return, which is now the basic concept of city marketing. The concept of cities this product should be clear and Now the city’s sales are to swarm like the city can invest in this product in accordance with the direction of packaging: to build a city main road, built a number of landmark buildings, built like a like a Tiananmen Square, and so on. But this is no unique city will become a counterfeit copy,