From Coca-Cola spokesperson to talk about the choice of advertising.docVIP

 PAGE \* MERGEFORMAT 9 From Coca-Cola spokesperson to talk about the choice of advertising The city at night feasting, various forms of advertising light box shining bright light. No crowded buses for a long time, and professional habits take a look outside the light box next to the newsstand for advertising, familiar images of headline, a popular singer of the picture - Xie Ting Feng, but the background has become a blue, ‘Coke , I would like the blue ‘, the bottom is a Pepsi product identification. In the depths of my memory the picture should be the same screen, the same eyes, but the background is different, ‘every moment to make Coca-Cola - Coca-Cola’ very rich media, entertainment concern today, movies, music, sports , the network people, especially young people have become an important part of life, but as a leader of this era - Star is a modern, stylish, success, etc. representative of the content has become sought after young people and to follow the objects, many businesses in particular Young people are targeted as the main consumer goods companies, spared no expense to please a popular star endorsements for their products, where a representative was undoubtedly the two beverage giants Coca-Cola and Pepsi. After years of Bo Yi, the Pepsi has always been at a disadvantage, playing the role of followers. Until the 80’s, Pepsi-Cola made ‘the choice of a new generation of’ market positioning, objectives and focus on the youth body, select the appropriate ad spokesmen, from Michael. Jackson to Britney Spears, from the NBA star’s World Cup stadium to a an exciting interpretation of the ad wars, Pepsi in the Chinese market is even more favorably, from the early Leslie Cheung, Andy Lau, and now GUO Fu-cheng \ Sammi \ Faye Wong \ F4 \ Zhou Jie Lun \ Yao Ming, and so on, to build a large blue star line-up, so that Pepsi-Cola in the Chinese market has been developed rapidly, no doubt contributed to the severity effects of the stars of the effectiveness of a