From boycott to co - operators OTT development path.docVIP

 PAGE \* MERGEFORMAT 6 From boycott to co - operators OTT development path OTT to telecom operators caused a serious impact on traditional carriers to talk time and text messages as the main profitable business development model is being OTT products giant swallowed. Data indicate that 2012 year, skype call duration growth rate over the same period paid international calling duration 39 percentage points higher, and this impact, the traditional telecom operators worldwide voice revenue decline will reach 2.4%. Similarly, with the extensive application of micro-channel, mobile phone users nationwide SMS volume growth rate fell to nearly years of low, expected situation is not optimistic. international carriers along with OTT companies, most experienced a confrontation to cooperation process. Currently international carriers along with OTT business tone is cooperation, which can be attributed to one of four type. Several types of international carriers OTT Mode 1: bundled with the traditional product marketing. February this year, the main representative of the Hong Kong’s PCCW Mobile Telecom signed a cooperation agreement with the micro-channel, launched in Hong Kong eight yuan micro-channel user data preferential packages. Mode 2: With BBM business growth driven by traditional business. BlackBerry company offers BlackBerry Messenger (BBM business through improved product design, compared with other products better able to stimulate the user to increase the data link time, which is a weak position for the market, hoping to stimulate OTT its data services to carriers is a good chance. Mode 3: OTT operators will develop into a content application provider. AT amp; T, Deutsche Telekom, Orange, Telefonica, Verizon, Vodafone, KDDI and Softbank eight operators to cooperate with the Facebook for the Facebook social networking site without a credit card on behalf of users fee-based services, to solve the purchase of game props, music and other applications, pay