Free Marketings Spring.docVIP

 PAGE \* MERGEFORMAT 8 Free Marketing’s ‘Spring’ This was a ‘For Free’ haunted by the times: In the supermarket enjoy free drinks, biscuits; from the restaurant to take a report on the introduction of the DM food magazines; holding experience voucher to do a complete charge of the SPA; in the to answer questions on the network to win laptop computers, iPod prizes; if you are lucky, you can also get airline tickets given away for free ... ... Just when you get this additional benefit for themselves and secretly proud of, the brand or advertisers is also a knowing smile, this was why? Perhaps we could provide free goods or services of such marketing From EMKT. approach is called ‘free’ marketing, in any case, it is undeniable that this trend is an upward trend, from airline tickets to the Wikipedia knowledge, from tangible goods to intangible digital services, from the real world to the network society, brands and manufacturers, advertising agencies are being supplied to consumers free of charge there is no shortage of all practical. Especially in the Web2.0 era, after the use of network channels, such marketing will undoubtedly attract even more strongly than ever with consumers, and develop into a new business model, becoming the most attractive means of marketing . In this case, the brand how to deal with this menacing ‘free’ wave it? Take a look at some cases - of course, ‘free’ is. Advertising sponsorship of free market Free marketing, the most common way is to specific consumer groups to provide free goods, services or experience, and to attract consumers interested in this part of the relevant brands to advertise, the proceeds partly as the cost of re-investment, some of their profits . If it is operating properly, you can achieve ‘win-win’ or even ‘win-win’, the following examples may look at all walks of life. This pattern is most common in the media publishing industry - first, do not ignore the world around 1.6 million to provide free news site,