Four Key words read in 2006 Enterprise Crisis Public Relations.docVIP

 PAGE \* MERGEFORMAT 18 Four Key words read in 2006 Enterprise Crisis Public Relations Like with the other years, the Chinese market in 2006, full of opportunities and threats, mixed joy and sorrow of many. Fast-growing Chinese economy given the rapid rise of numerous corporate opportunities, while complex and volatile market environment has made many businesses, brands in 2006, suffered yet another crisis in a storm. Underwater tend to calm the risk of surging eddy current, no matter how powerful brands can not afford the brutal crisis of torture. Crisis of any one enterprise can not avoid the strategic issues. As the complexity of the external environment, market regulation standardization, consumers are increasingly demanding product requirements, business is not surprising that certain crises arise, we are concerned about why the crisis is not a business, but to explore why the same market environment, attacks on the same face of the crisis, some enterprises can calm the shortest possible time to calm down the crisis, while some enterprises do respond to flawless, suffered heavy losses? There is no doubt that treatment of crisis mentality, response strategies, the handling of crises, decide a crisis following the events of the enterprise results. Each occurrence of a crisis, will have its objective and subjective reasons. After exposure to blood and fire, after the lessons of the enterprise for the crisis should have a clearer understanding of what kind? In 2006 took place in the enterprises on the Chinese market crisis has some notable features, I would be summarized as four key words in these four key words in the media environment, hidden behind the rule is that the trend of changes in consumer psychology, is the escalation of the evolution of the competitive situation, while the depth of this interpretation of the four key words, basically outlines the Chinese market in 2006 the crisis in public relations panorama. Keywords 1: Media hidden rules On