From Carrefour defeat Japan to talk about international marketing.docVIP

 PAGE \* MERGEFORMAT 9 From Carrefour defeat Japan to talk about international marketing Carrefour Japan dejected exit March 10, Carrefour issued a proclamation declaring the Japanese retail giant Aeon (AEON) formed a strategic partnership with AEON to take over Carrefour’s business in Japan. The notice said that Carrefour will AEON to sell its eight hypermarkets in Japan. Co-operation include: to continue to use the Carrefour brand in Japan; in the two sides agreed to cooperate under the business model; in Carrefour stores in Japan, you can sell merchandise bearing the logo of Carrefour, in AEON store, you can also sell printed in France create logo merchandise. Carrefour is a 80 million euros (about 107 million U.S. dollars) price will be based at Japan’s supermarkets sell 8 AEON Group, the sale price was only the supermarkets in 2004 turnover of 25%. At the same time, Carrefour, based in Mexico, 29 supermarkets Zeyi the price of the transfer of 545 million U.S. dollars to the country CHEDRAUI groups, transaction prices and the supermarkets is roughly equal to last year’s turnover. According to ‘The Wall Street Journal’ reported that the French Carrefour Group, today announced that CEO Dolan: If Carrefour can not enter the top three in the overseas market, the company will consider the body out. Carrefour’s global strategy can be seen that major changes under way, the internationalization of Wal-Mart earlier and more thoroughly than the global super-retailers will shrink his international front. When the small profit margins can not be multi-pin Four years ago, when Carrefour careful, ambitious to enter the Japanese market, it did not expect, because of poor management forced from the world’s second-largest retail market Japan’s withdrawal. This is also the exit of Carrefour in 1993, following the world’s largest retail market after the United States another strategy of ‘big retreat’. Prior to this, Carrefour had 60 years out of the last century, the