From cosmetics Monopoly- to make the brand a chain of franchise stores dark horse.docVIP

 PAGE \* MERGEFORMAT 25 From cosmetics Monopoly: to make the brand a chain of franchise stores dark horse Cosmetics store development and updating and cosmetics, has a significant bearing on the shuffle, the professional line of cosmetics in the early operation of the concept of closed-end filled with all kinds of promises are not in place to honor the integrity of the aspects of cosmetic weight also gives rise to Professional line of high violence, high-profit mode of operation of market-oriented pyramid flattening operation plan, as is currently the ‘cosmetics shops’ to the direction of the terminal-led operation, in the channel option to the’ specialist knowledge to enrich the theory of ideas, fine Japan-based terminal management to guide marketing ‘principles of operation; But with the constant change of cosmetics, but also created a chain of stores to join the entire output operations, such as professional line of products’ 100 Lian Kai’ cosmetics chain to carry the Chinese banner slogan of chain to chain to stimulate the industry level to flourish. At present the operation of beauty salons in the second and third line market, in 2006, faced with difficulties, daily chemical products franchise stores everywhere type of product, thus disrupting a professional beauty line of the original operation system, such as the following several factors: First, the professional line of products from the operation of the price of a closed transparent process that led to the beauty line of products, proudly Jianwei. * Second, a growing number of franchised stores cosmetics in many aspects of the operation with a dedicated line style, such as: the education system, standardized promotional skills, systematic management. * Third, in the process of after-sales maintenance of a more comprehensive, such as: marketing plan, Sharon will be, more and more complete management of customer files. Because in the course of operation of the market products more franchise stores in