From Competition to compete and.docVIP

 PAGE \* MERGEFORMAT 13 From Competition to compete and Business is war, which is full of opportunities and challenges. In 1993 reached the microwave industry, Glanz, in the struggle of three years, grabbed the throne of China’s first, after persistent efforts in just two years time and capture of the world’s first crown. The trend of the size, in China’s home appliance industry, it is difficult to find a second. Does the success of such a dramatic coincidence? Sinorama decided to interview a special trip to an interview with editor Ann Zuo Galanz Enterprise (Group) Company senior leaders to explore how multinational corporations Galanz actually go from the competition and, in order to stand out clearly the manufacturing cost advantages. Glanz Glanz Vice President Yuyao Chang talking about the success of the background, said: ‘option microwave oven because it was the domestic market competition is not too intense, clams, China is the biggest one’. In his view, Glanz be successful early in the competition was mainly due to Xianhua underestimate the enemy, and clams in China was 95 Whirlpool (Whirlpool) the acquisition, so that Glanz able to rival the buy-adjustment process, , grabbing the Chinese market in one fell swoop. 97 years, the Asian financial turmoil on the enormous impact of South Korean companies, but also for the Glanz has created an excellent opportunity to make it suddenly grabbed the overseas market and become the world’s first. But success is really a simple coincidence do? Glanz-known intensification, specialization, scale-oriented strategy in which they played what role? Yuyao Chang said: ‘Our success, of course, through our own efforts. We walk the road and other Chinese household electrical appliance enterprises is different, because and international brand compared to others is an old brand has left the road for decades, and we would like to in a very short period of time to break through, this proved difficult to . Of our overall develop