From carpet bombing to precision-guided Tan Marketing.docVIP

 PAGE \* MERGEFORMAT 13 From carpet bombing to precision-guided Tan Marketing Competition among the modern enterprise is like a modern war, with no ‘smoke of the battlefield’ to describe the ever-changing sales market is not exaggerated. With the current era carpet bombing strategy, tactics out of the stage of modern warfare, ‘a comprehensive advertising bombing’ and ‘sea assault tactics’ is also bound to fade out the modern enterprise business strategy. 1, product positioning, precise demands: Case 1: Mid-to late 60s of last century the United States and Vietnam War, the U.S. military in order to cut off North Vietnamese supply and support of South Vietnam. Decided to blow up South Vietnam, North Vietnam between the transportation hub: focus on the bombing of bridges and Do Muoi Thanh Hoa Bridge, the Air Force on the Thanh Hoa bridge has conducted 10 large-scale bombing, although the bridge several times interrupted, but has not been completely destroyed. Do Muoi bombing of the bridge were deployed in 177 sorties, bomb 38 tons, the bridge is still safe and sound. But for the original lasted 3 years and 8 months of ‘Rolling Thunder’ campaign, the whole campaign mobilized a total of 304,000 vehicles in tactical aircraft, B-52 strategic bombers, 2,380 sorties, dropping 643,000 tons general-purpose bombs. In order to bridge bomb to blow up these two accounts to the entire ‘Rolling Thunder’, was conducted 50% of the total amount of more than drop a bomb, a huge military expenditures and costly war costs, the U.S. military bomb technology have to consider the ‘innovation’. By 1992, the U.S. military’s ‘precision guided’ bombs to shine in the Gulf War in Iraq outside the defensive circle wantonly displaying pinpoint precision bombing tactics paralysis in 42 days of war, continuously threw a total of 11 air raids million tons of aviation ordnance, of which 10% as much precision-guided bombs, weighing up to 1 million tons, the average hit rate of over 70%. In 2003