From another direction youre No. 1 - Chinese famous liquor offense rural strategy.docVIP

 PAGE \* MERGEFORMAT 11 From another direction you’re No. 1 - Chinese famous liquor offense rural strategy Wine Sea KENNEDY magazine: 1. Chinese wine sights on rural markets, should pay attention to what is or avoid? SHU Guo-Hua: First, not sights on, because rural areas account for most of the rural market can be said of the liquor extraordinary potential in rural areas itself is a major consumer of liquor one of the sites,, close fight in many brands of liquor were Tianhundean the market, a significant portion of the amount of liquor in the rural areas digestion. The real white wine sales account for the largest piece of cake or the total consumption of rural people in the market but it is also chaotic competitive market, this disorder characterized by competitive markets, there is a certain degree of brand recognition, the overall low, big brands Here are weak, the small brands also fragmented, inefficient, profit-seeking by the development of the overall market, indifferent inflexible insensitive. the rural market should be different types of segments should be small towns, suburbs junction, township fairs, village . brand awareness and consumer level, is based on small towns, suburbs with the Department of market towns, rural decline. This subtle difference lies in the access to rural markets that require adequate attention. Overall, the rural market is a competitive market disorder, chaos, big brands to enter the risk of a huge, many large brands to attend to, or discouraged, from anti-in to see who do an extremely easy to become a leader, as a small pond inside the big fish. because China’s liquor market is not lack of product, but the lack of brand - the lack of people drink, the drink of liquor assured new brand so in the rural market strategy if you use overkill, there is the cultivation of patience, there will be good results. a change in the direction of , you’re a first Wine Sea KENNEDY Magazine: 2 if the famous liquor attack the rural market,