Franchise- how to balance speed and stores the quality of the enclosure.docVIP

 PAGE \* MERGEFORMAT 10 Franchise: how to balance speed and stores the quality of the enclosure In the new round of large-scale expansion of Happy Valley-style enclosure, many textile enterprises compete for power and advantages of joining the first to store resource footprint, speed up the layout of the domestic market. But the rapid expansion makes the country even without the lock stores , can not be sustained survival and development, a series of problems and conflicts began to highlight it: 1. Short-term profit-driven, franchise as part of the manufacturers of misappropriating tools, customer interests can not be guaranteed 2. Headquarters, the lack of systematic and effective training and operational guidance, the shop is not high survival rate, operating pressure increases, 3. Honesty, leading manufacturers of conflicting interests between the intensified conflicts, to join loyalty declining confidence undermined. To redefine the channel values To resolve these problems, Carolina first step is to redefine the action value of the channel, that is, as the franchisee as a partner to help develop the market and the stronger franchisees terminal. Many enterprises in the city of the beginning of the extension, investment eager, anxious to join the family business when treated all sorts of promises, once after joining the indifferent, let it off the line like a kite. And Carolina, as the franchisee as a partner, from three areas to help them develop the market and the stronger the terminal: First, create a professional sales force: on the one hand, the introduction of external training institutions, systems training sales staff, on the other hand, strengthen the internal training function, set up his own training center, the introduction of lecturers employed in the system, has extensive experience in employing Area Manager, Lecturer, Second, enhance the profitability of single-store: product mix, store image, shopping guide tips, membership