Four brand Misunderstanding.docVIP

 PAGE \* MERGEFORMAT 10 Four brand Misunderstanding World Brand Lab Public List ‘China’s 500 most valuable brands’ captured the public eye, the author believes that the table has created a bubble top ten brands in China, but also with ‘Business Week’ assessment of the world table compared to the value of the top 10 brands have different overestimated or underestimated. Comments raised concern about the authors, this paper further pointed out that the new evaluation value table approach is wrong, and lists 20 brands should not be overlooked, for example, to remind the corporate brand of the four guard against errors. No brands ranked should not be overlooked reason for GSM mobile communications brand in China, the user 150 million super-EMS-led liberation of the domestic express service in single-brand heavy-duty trucks, the world’s first era of Chinese light truck brand, annual sales of more than 20 million vehicles Rongsheng refrigerators sold in China China’s first white with black cold medicine market, third brand, the leading sub-service day and night, category Minsheng Bank, China’s first private banks, private enterprises focus on customer Little Swan Washing Machine China led strong brand peanut Luhua category Germany dominated the radio category for Health Digital China, China’s largest IT distributors Alibaba the world’s largest online trading market software business in China Neusoft first revenue ultra UFIDA, Kingdee twice the sum of China’s Tencent QQ instant messaging leading brands, 256 million registered users travel Ctrip, China’s largest electronic network future worries China’s first multi-media professional human resources services system restaurant chain Little Sheep China’s first brand, revenue 3.5 billion yuan Zhang Koizumi scissors Jingdezhen, China’s porcelain capital of China, Guangdong, China Wong Lo Kat herbal tea leading brands Misunderstanding 1: ignore the basic unit of business competition is the product brand Marlboro brand w