Foundry market-oriented enterprises to break through the dilemma of competition.docVIP

 PAGE \* MERGEFORMAT 9 Foundry market-oriented enterprises to break through the dilemma of competition 10 years of Chinese OEM, ODM business development, so that ‘OEM’ become increasingly well-known words. Made in China ‘is like has become a popular word, but now people can not judge the word part of speech. While the right one ‘foundry’ business expansion may bring results, even more mixed. In this I have to express their views, I think all the decision-making, or from the company to pursue the fundamental goals and talk about the realities facing businesses. Because enterprises for the purpose of profit, brand profit is only a means, tools, and to protect one. In reality, many companies do OEM or ODM very smoothly. Enterprises have been profitable in order to achieve sustainable development, to achieve corporate social returns, the reason we know everything, but also the fundamental objective of any business, as long as conducive to achieving the fundamental objective of enterprise things are not violations of law can do, that enterprises are faced with the realities of what is like? If, to meet the market demand to provide real marketable product has a very long learning period; or company to make a transition in the timing of the brand is not mature, the underlying profit for the business purpose of creating a way out; to the new employees with a more and more production, operation of practice opportunities; in the company’s own brand has not been fully digested when the dilution of fixed costs, the overall output; through the OEM channel, to understand the real needs of customers, in order to improve the company’s marketing system of reserves of information resources. Out of ‘technology’ to create a competitive advantage Renowned marketing scholar Caslin pointed out: value-added strategy is not solely focus on the product level, but in the supply chain upstream and downstream companies to establish a truly strategic relationship. Value-added strategies