For small and medium regional markets generic drugs business of marketing promotion strategy.docVIP

 PAGE \* MERGEFORMAT 15 For small and medium regional markets generic drugs business of marketing promotion strategy According to authoritative statistics, China now been GMP-certified pharmaceutical companies among the nearly 7000, almost 90% of the enterprises to SMEs, from 2005 onwards, for two consecutive years of domestic drug sales statistics, 10 percent of large enterprise sales account for the country’s total plate more than 30%, 90% of small and medium enterprises accounted for about 70% of the total plate, with a continuous loss-making enterprises which account for the proportion of small and medium enterprises is still a huge decline in the profit of enterprises which also occupy the mainstream of small and medium enterprises. From the above data it is clear that small and medium enterprises in which the current difficult living environment and living space, leaving the small and medium enterprises will become increasingly narrow path! 1, small and medium enterprises operating status of generic drugs For SMEs, the brand does not have the brand, both channels of the brand or the brand and the general public does not have an advantage compared to large enterprises. In product prices due to the size constraints, can not do low-cost competition, but there can not be selling the brand, so prices are often in a relatively awkward position. In terms of varieties, the conventional generic drugs products are the main, relatively low profit, high degree of homogenization of serious, but do not have the ability to develop new drugs and inputs, in the variety of competition does not have a competitive advantage. The people who use on the relatively limited resources of small and medium enterprises can not effectively attract a large number of high-quality talent to join, while the talent is to ensure business success or failure of the most important factor. In financial strength, after a GMP certification costs almost exhausted the limited hardware costs