FMCG line promotional activities under the four sins.docVIP

 PAGE \* MERGEFORMAT 4 FMCG line promotional activities under the four sins Since the bombs are hung GPS navigation, precise word to become one of the first decade of the 21st century, war and marketing keywords, well known advertising is a waste of 70%, while a considerable part of the fast moving consumer waste line platforms and marketing expenses the active medium, the real cost to the consumer of the very few activities, a lot of resources due to the problem of marketing concepts and management systems is wasted, one of the following four sins of whether your company there? First, the tools and platforms that are used in promotional activities control difficult, achieving the desired effect. Promoters as a marketing system is the most uncertain factors, currently being widely used in various beverage manufacturers various promotional activities, excessive dependence on the so-called ‘outstanding promoters’, the temporary promotion and performance appraisal management rose to the core competitive promotional activities Height force promoters hope through the initiative, its own hardware quality and achieve seven inches tongue consumers to buy, I kissed the bottle of mineral water encountered promoters said to be able to cure all diseases ‘spunk’ Such superfluous persuasive but misleading consumer products. Currently the vast majority of promoters from universities or temporary migrant workers, their own lack of work experience, part-time mentality, scattered pieces of the working time can not match Promoters of the outstanding role of corporate expectations, not to mention get to the bottom of some promoters is indeed excellent performance by 100% of the standard set forth for consumers to touch buy it? many years of observation by the author, of which 80% is the gift of the people action above the product, meaning sales halved out this way. personally believe to be reasonable to see the role and the role of promoters in the promotion activities, more