FMCG industry which blank positioned to seize-.docVIP

 PAGE \* MERGEFORMAT 4 FMCG industry which blank positioned to seize? Corporate positioning well, basically half success. The most famous case was undoubtedly the JDB Wong Lo Kat ‘afraid to get angry’ positioning. There are a series of cases, such as Hong fluttering cup mounted tea positioning, ‘tea would fluttering. Six walnut as the pioneer of the brain drink, ‘often with the brain, drink plenty of six walnut, many people think that is the six walnut positioning the key to success. FMCG companies then racked their brains to start looking for positioning, the FMCG industry which can be positioned to seize it blank? Food on Hai Bifei multi launched in the spring of 2013 rum ‘pure and Crafts. Drink coffee products, the flagship of the’ third-generation coffee positioning. What is the third generation of coffee? From the process is the use of freeze-drying process manufacturing, particles, able to maintain the full aroma of the coffee. If no one explained to us, who know what is the third generation of coffee? The first and second generations, we do not know ah. Like a blind man to describe this day how blue it is difficult to resonate. Toprich believe that it is better positioned as the leading brand of large grain coffee, the larger the grain, taste more delicious! Blank FMCG industry positioning, you can go from the traditional Chinese diet and a variety of Chinese Herbal soup, a variety of prescription looking for. For example, a product called mung bean milk the complex protein drinks, play position is ‘happy drinks pioneer, who developed catering for the people. This orientation, people really toothache! Drink this product to happiness? Still happy to drink it. People want happiness, but happiness is not to drink a glass of water can be solved. Food, consumer concern or health, or taste, happiness belongs to which is it? In addition, ‘designed for the people catering to develop’ this sentence is people difficult to understand. Accomm