Flavoring food industry efforts to build Chinas first brand (Part II).docVIP

 PAGE \* MERGEFORMAT 6 Flavoring food industry efforts to build China’s first brand (Part II) From a longer-term time perspective, the internationalization of seasoning food brands, are likely to move to China’s market-place enterprise to achieve the aspirations of real estate sales, in the choice of funds can be achieved, and in order to achieve funding to promote its brand to the hearts of Chinese consumers in depth in order to grab excess profits. Only elusive, but is to meet the diverse tastes of Chinese consumers tens of thousands of categories of end products, at least in the short term difficult to achieve, which is the industry and other consumer goods industries, the biggest difference. Second, many Chinese consumers in their minds might think that ‘China is the world’s most food, delicious many nations’, this sense of understanding of other consumer goods industries also have a substantially different. Similarly, local brands in food flavoring, but also difficult to reach can not meet the consumer demand. The basic facts on the above for the industry the choice of many businesses leave enough space. Seasoning food industry based on China’s competitive advantage lies in manufacturing, instead of ‘money’ or ‘brand’, and other factors, so I propose that we take into account the following aspects, in a subdivision or subsystems, the pioneers of ‘First 1 ‘to win in a category become the’ first ‘, to the third level of’ industry first ‘. First, a segment on the ‘first’ brand Our 38000 flavoring food companies, 98% of the corporate brand is no market a wide range of visibility and reputation, most of them lacking in one fell swoop as ‘industry first’ brand strength. So it can be the first to seek success in a particular market segment, winning in this specific segment of the market ‘brand’ of the market position, this is a very important beginning. Such as Hong Kong companies a certain mind, relying on the advantages of geography and raw materials to pr