Five Forces dealer management to resolve difficulties.docVIP

 PAGE \* MERGEFORMAT 13 Five Forces dealer management to resolve difficulties Manufacturers and distributors, as a market intermediary in the value of the product realization process indispensable. Enterprises are generally very contradictory to their feelings, their business growth can think up some ‘cis-sail’, can also be overtaken by ‘stumbling block’, is it how to deal with this particular group? Effectively manage distributor channels function to be maximized to play, and many companies are studying this problem. In the long-term market visits, the author summarized the factors that will affect the dealers as ‘cognitive model’, ‘brand-building power of’, ‘channel centripetal force’ and ‘management of cohesion’ of five, they pull the various departments of enterprises and dealers the interests of the game between the two sides in the market create a variety of expressions. Cognitive model of enterprises in the channel at what position? Is to guide the direction of channels, or in the existing channels of indulgence, which are derived from companies with the resources of their own strengths and correct understanding of, and thus choose their own brand business model. Now motorcycle sales model can be divided into two kinds: one is the brand’s market rally, this mode is available with a single enterprise products, brand concentration high, the industry influential businesses. As the industry’s great Yangtze River, is committed to creating Haojue brand, product quality and services in the Great Revival, and now in the market, vertical and horizontal Pimi, no one can hold a candle to, literally as it used to hover in the low quality of the cycle of Chinese motorcycles has brought fresh to shape an entirely new marketing model. I have visited the Heyang business Haojue Thunder Motorcycle Sales Co., Ltd., at a time when the industry generally performed dismally, its distribution of the Roger Dubuis brand’s sales compared with last year, there is a great increase