Focus Advertising- Focus exceptionally effective communication.docVIP

 PAGE \* MERGEFORMAT 17 Focus Advertising: Focus exceptionally effective communication Advertising is invalid blame? In recent years, due to the author in the ‘modern marketing’ magazine published a number of articles on the advertising market in actual combat, causing the small and medium enterprises, agents, distributors and advertising planning colleagues attention. Through communication and understanding that: Almost 99% of SMEs are not valid for advertisers to feel headache; more almost 100% of the advertising agents for the confusion;, but the majority of advertising planner and do nothing to enhance advertising effectiveness. Advertising in the end how it? Whether the re-writing the ad copy no matter how good the United States, consumers have not always go for it, and gradually become more and more rational, and the advertising is not very cold. Have lamented, it really true that ‘no advertising is waiting to die, do advertising is seeking death’ do? Particularly in medicine and health products agents who rely on print advertisements in newspapers that they had a piece of paper and the popularity of the world, but now some people go on a fulladvertisement, but only in exchange for seven or eight phones, or even five or six phones, thin After looking at his daughter to each of the phone calls is more than ah! Advertising foot that more than 90% failed to be implemented, advertising is invalid What blame? Most of medicine and health products agents, the general reasons for the decline in advertising effectiveness in the ad copy directly to quibble planning, advertising copy always thought not, there is no appeal. Little do they know ‘ad not only mean that cases of intimidation,’ What’s more, cases of advertising itself is a double-edged sword! Use well, you can lose ground, takes away people’s mind; used poorly or too excessive, can be self-destructive future, and destroy the market. This is an indisputable fact that ah! Because, on the one hand, case-s