From a selling point to have something - learn to think like a customer the same!.docVIP

 PAGE \* MERGEFORMAT 12 From a selling point to have something - learn to think like a customer the same! Introduction: Large any marketing people have to understand that the successful sale of a product must be high-sounding for this product find a selling point! From the marketing perspective, is to find the product USP (in Chinese meaning is a unique selling proposition, English Unique Sales Proposal for short), this selling point enough to be able to make their product is clearly different from other competitive products. Therefore, the daily sales staff training, product selling point for the large-scale training of sparing no effort! Promoters of the terminal is also true of thousands of people on each side of the selling points of duplication of the terminal are always staged! However, really effective? Marketing personnel and promotional staff are often shaking his head, did not know. In fact, do not understand what the customer wants and stubbornly introduction of differences in selling their products can indeed leave a certain impression to customers. But customers will not simply pocket to buy your products! Because he also repeated his own selling points, selling point with your comparison, this process, in fact, the brand for other transactions may be left behind, so you will not win! This time, you have to learn to create selling points - the same as thinking like a customer! One, why promote the practice of selling not working? Because the common reason, many salespeople and promoters as long as a customer on the go all out to see himself as an endorsement of the selling points of the same repeat. Customers can also stop a started to listen to you speak clearly, and take the initiative to ask you gave, but over time, there is no way to attract customers in! After all, they are not concerned about the core of all marketing activities and goals - customer. Product’s mission is to serve the consumers, create value for customers, so the ultimate