Franchising business 5 Hom.docVIP

 PAGE \* MERGEFORMAT 8 Franchising business 5 Hom I do not know when to join in China set off a chain of Black Whirlwind, no matter what is the nature of their products, nor to consider whether it matches the operating mode, many companies involved into the franchising business model in the past. However, many enterprises are directed at the name of franchise and chain comes, and the franchise and chain has not done the basics, there is no clear understanding of the franchise and chain rules, much less relevant experience in the operation of franchise and chain, so sooner or later something fell into the water . Low-cost, high-altitude bombing of the fast track approach of advertising to become part of the franchising business model of operation of the killer, a short time to obtain the brilliant short-term results, but there are also unlucky, and the start cloacae shipwreck, but the ultimate outcome of a good, but three years, some of them even have had to do with the year? Then began to analyze products, analyzing the media, analysis ... ... But the convoluted, and ultimately can not escape out of the outcome. Why? In the franchising industry, KFC, McDonald’s become the franchising industry benchmarking study, but because there is no long-established ideals and aspirations, there is no strong capital as a support, leave them, we can not go beyond self, it is impossible to imitate and learn them, we can only come back to reality, according to the actual situation of enterprises, formulate our development strategies. I have engaged in franchising for more than six years, the industry experienced Causing loss of lives, ups and downs, along with businesses from small to big, from weak to strong, they would conclude that, at this stage of domestic small and medium enterprises must be by franchising development Road, but also summed up the development of small and medium franchising five stages. 1, by virtue of characteristics of products, open up the market